PUAs in Japan: when misogyny and Orientalism mix

(Content note: misogyny and violence against women, abuse mentality, racism)

Readers might already be aware of the pick-up artist (or “executive dating coach, as he apparently prefers to be known) Julien Blanc, aka RSD Julien, who has received opprobrium for the manipulative and often violent tactics he advises men to use to attempt to attract women. In particular, a video of him using these tactics against women on the street in Japan has gained attention for the openly violent actions he is shown using- putting women in headlocks and thrusting their heads into his crotch, for example. The backlash has begun, with feminist activist Jennifer Li starting a Change.org campaign urging hotels in Australia to refuse to host Blanc’s seminars, which has already successfully persuaded the Como hotel in Melbourne to cancel one such event. (Li is also behind the #TakeDownJulienBlanc hashtag.)  In Japan too, commenters are raising awareness of Blanc’s planned return to Japan in mid-November, hoping to prevent him assaulting any more women.

I’d like to urge everyone who hasn’t already to sign Li’s petition, and to spread the word that this man’s actions, and those of PUAs more generally, constitute harassment or even assault of women. In this blog I’d like to focus a bit on the Orientalism that underscores Blanc’s behaviour towards Japanese women in his video, and how that Orientalism is reflected in attitudes towards Asian women among not only the pick-up artist community, but also among Western (generally white) men in Asia.

(For the purposes of transparency: I studied Japanese at university and spent a year in Japan as part of my course, where I observed the behaviour and attitudes I discuss. This obviously means my impressions are limited to one country in Asia and are of course subjective in nature;  I cannot pretend to be an expert on Orientalism or the dynamics of how Western men conceive of Asian women or Japanese women in particular. Feel free to let me know whether you think my observations are valid or not.)

Anyone who, like me,  is driven by some masochistic impulse to spend any time reading into the PUA movement- men who seek codified, systematic ways to seduce women- will probably come to the conclusion that manipulation is central to the approach these men adopt towards women. The central idea that PUAs/”dating coaches”/whatever advocate is that there are foolproof shortcuts available to men (for a fee, of course) to essentially trick women into sleeping with them. For a sizeable portion of PUAs, in fact, the central pleasure of sexual conquest seems not to be sexual, but the “conquest”- the sense of having “beaten” or “won” against the woman in question. If like me, you believe in patriarchy as a social system and a mindset that values domination and control above all else, the connection seems obvious. So too does the frequent characterisation of PUAs as seeing women as enemies in a video game- if you consult the strategy guide and use the right techniques against the “enemy”, you will be able to control them and gain a victory, without fail. PUA communities therefore buy into the unstated patriarchal imperative to exert control over women, and the dehumanisation and essentialist attitudes (“women are all the same, they all respond predictably to these actions”) that one must adopt in order to use manipulation against an entire group of people without encountering moral conflict.

There are differences in how these men see separate groups of women, though, which lead to differing approaches against said groups. In particular, PUAs and others in the affiliated internet “manosphere” view Asian women through the lens of Orientalism, buying into crass stereotypes of them as submissive, subservient, demure, and focussed on pleasing the men in their life. This is often held up as an ideal model of womanhood, contrasted against Western (generally American) women who are characterised as too demanding, selfish or even “ruined” by the influence of feminism. (This antipathy never seems to stop PUAs from attempting to seduce Western women, funnily enough.)

While the manipulative or even outright abusive techniques PUAs champion are themselves forms of violence (Blanc and at least one other pick-up guru have characterised the Duluth Power and Control Wheel as a how-to guide on “gaming” women, which is unusual only in its frankness), it is less common that they explicitly recommend an escalation into physical violence of the kind displayed by Blanc, at least when first meeting a woman. So why does Blanc feel so confident in assaulting Japanese women? Certainly, he utilises this outright aggression against women around the world. But he seems particularly brazen about this behaviour in Japan, bragging that “When you go to Tokyo….if you’re a white male, you can do what you want.” He also gives voice to abusers and rapists everywhere with the pronouncement that “Every foreigner who is white does this.”

Here, the racist conception of Asian women as submissive and non-retaliatory intersects with the misogyny inherent in the PUA outlook on women in general. Because Japanese women are believed to be too submissive to object to abuse, and because women are believed to be property men can do what they want with, Blanc feels entitled to assault with even more impunity than he would against white women. And because of the belief abusers hold that all men treat women like they do, he feels confident enough to display this abuse online and promote it to other men- every white man in Japan does this, or they would if they could. Unconsciously, he makes explicit the power that white privilege gives him, even in a majority non-white country like Japan. Because unfortunately, unless someone decided to file a complaint and press charges against him, he likely will get away with this. The influence of white supremacy around the world means that often when white Western men harass or abuse Japanese women, nothing gets done.

Obviously, few white men in Japan engage in openly abusive behaviour like Blanc’s. But the Orientalist view of Asian women that spurs such behaviour on is not uncommon among those men. During my time in the country I quickly became aware of the other exchange students who spent most of their time trying to seduce Japanese women, who would sometimes openly profess their “appreciation” for said women over those from their own country. The point is not that international relationships are a bad thing- happy, respectful partnerships between white men and Japanese women happen all the time. However, men who travel to Japan (or other countries in East Asia- the stereotypes in question are rarely sensitive to nationality) with a preconceived notion of the country’s women moulded by Orientalism are more likely to fetishise those women than to treat them as individuals worthy of respect. Even if they don’t use physical violence like Julien Blanc, they are likely to feel more entitled to harass women in these countries, to ignore signs of discomfort or shrug them off as “natural submissiveness”. This behaviour is all too common against women in Western countries; buying into Orientalist stereotypes can only make it worse.

It’s a good thing that Blanc’s abusive behaviour, and his promotion of abuse to other men, is being exposed and opposed. With any luck he will soon find it impossible to profit off of his behaviour, though I won’t hold out hope that this will cause him to question whether what he is doing is acceptable. What Blanc does, however, is at the extreme end of a spectrum of behaviours. While it’s easy to focus on the PUAs who, like Blanc, openly harass and assault women, we also need to pay attention to the racist and misogynist ideas behind their behaviour. Few will take them to such extremes, but they underscore the outlooks of far more men than just the relatively small pick-up artist community.

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5 responses to “PUAs in Japan: when misogyny and Orientalism mix

  1. Thank goodness a light is being shone on this disgusting and vile dark corner that is the manosphere. First, it is a place where young, lost souls come to for advice; second, it is a place that exploits the vulnerable young men in our societies. We are doing young men a huge disservice by allowing these sites to exist.

  2. Very interesting,thank you
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  3. >This is often held up as an ideal model of womanhood, contrasted against Western (generally American) women who are characterised as too demanding, selfish or even “ruined” by the influence of feminism

    This is precisely the case, although a feminism-enabling, degenerate white knight such as yourself would never recognize it. Feminism has ruined Western women, they are now damaged goods in this culture of hate and us vs. them mentality. This is why more and more Caucasian males are getting their affairs in order and moving to Japan, South Korea, Hong Kong or Tawan, marrying outside of their race in spite of the shrill and hypocritical screeches of the “mah pure white race” types and leaving the West to drown in its own feces.

    I will not do something so uncalled for as telling you to “kill yourself” or “drink bleach”, as I see a fellow confused soul who is also struggling with the challenge of depression; instead, I will pinpoint the source of many of your sorrows. You have allowed these insidious Marxist beta philosophies internalized in your university curriculum which got you nowhere to ruin your life and happiness. Break the chains, throw out the FemFascist literature, rent a nice prostitute and stop living a lie. That is, if you can harness the strength to quit thinking like a subservient mangina long enough to dial that 900 number.

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